Hi–I'm Max Stern.

I help startups build best-in-class go-to-market systems.

For nearly a decade, I've been helping competitive startup teams win – first as a founder and executive, and now as an educator and hands-on consultant.Across all industries, advanced GTM automation is no longer magical – it's standard. Systems that once offered a competitive advantage (from lead-scoring and customer enrichment to workflow optimization and data integrity) are now minimum requirements for any startup seeking to win.Through education, audits, and engineering support, StandardGTM helps startups get their technology and teams up to speed – quickly.

Three ways I can help you build a best-in-class GTM system.

  1. The Saturday Standard GTM Newsletter

Every Saturday, I share three tactics, two strategies, and one piece of advice every GTM leader should know.

This is your free resource for seeing what an "industry standard" GTM system looks like.

  1. 90-Minute Team Workshops

Targeted, high-intensity virtual workshops to get your team up to speed.

Hands-on instruction and tangible deliverables that leaves your team informed and empowered.

$950

  1. Deep-dive GTM Audits

Asynchronous audits that uncover bottlenecks, identify opportunities, and keep your startup competitive.

All audits include a hands-on review of your technology, a competitive analysis, and an actionable playbook for your company.

$3,500

90-Minute Workshops for Startups

Schedule Your Audit
Schedule your Intake & Alignment call and secure your audit with a fully refundable $500 deposit.

This is a rigorous, hands-on engagement designed to provide clear insights and an actionable plan for immediate impact. A systematic approach to uncovering hidden inefficiencies and missed opportunities within your GTM strategy, technology, and operations.

OVERVIEW

GTM audits are designed to be comprehensive and asynchronous-friendly, minimizing disruption while providing a deep, practical analysis.

  1. Intake & Alignment (20-minute call): The audit begins with a 20-minute kickoff call to align on your key goals.

  2. Systemic Data Collection: Your team completes a series of asynchronous forms, providing crucial information on your tech stack, workflows, data practices, and daily operations.

  3. Analysis & Synthesis: I conduct a rigorous review of all collected data, performing a competitive analysis and synthesizing findings into a clear, actionable playbook. Occasionally, we will ask your team for clarifying information.

  4. Final Review & Handoff (60-minute meeting): The audit concludes with a 60-minute review session where I walk you through the findings and provide a final action plan. Deliverables include:

  • A hands-on analysis of your technology and capabilities.

  • A comparative analysis of competitor GTM systems.

  • A complete benchmark of your GTM system's current state.

  • A clear, prioritized plan for moving your company forward with a competitive edge.

PRICING

We offer two distinct engagement tiers based on your timeline and needs. A fully refundable deposit of $500 is required to begin the intake process.

  • Standard Audit: $3,500.
    10-day turnaround. Best for startups with pressing GTM issues, this is a deep-dive audit designed for strategic planning.

  • Expedited Audit: $4,250.
    48-hour turnaround. Best for startups with high-urgency situations requiring immediate triage and a rapid-fire playbook.

OUTCOMES

Satisfaction is guaranteed. Your deposit and fee are 100% refundable if you are not 100% satisfied with the outcomes delivered.

Deep-dive Audits for GTM Excellence

Schedule Your Audit
Schedule your Intake & Alignment call and secure your audit with a fully refundable $500 deposit.

This is a rigorous, hands-on engagement designed to provide clear insights and an actionable plan for immediate impact. A systematic approach to uncovering hidden inefficiencies and missed opportunities within your GTM strategy, technology, and operations.

OVERVIEW

GTM audits are designed to be comprehensive and asynchronous-friendly, minimizing disruption while providing a deep, practical analysis.

  1. Intake & Alignment (20-minute call): The audit begins with a 20-minute kickoff call to align on your key goals.

  2. Systemic Data Collection: Your team completes a series of asynchronous forms, providing crucial information on your tech stack, workflows, data practices, and daily operations.

  3. Analysis & Synthesis: I conduct a rigorous review of all collected data, performing a competitive analysis and synthesizing findings into a clear, actionable playbook. Occasionally, we will ask your team for clarifying information.

  4. Final Review & Handoff (60-minute meeting): The audit concludes with a 60-minute review session where I walk you through the findings and provide a final action plan. Deliverables include:

  • A hands-on analysis of your technology and capabilities.

  • A comparative analysis of competitor GTM systems.

  • A complete benchmark of your GTM system's current state.

  • A clear, prioritized plan for moving your company forward with a competitive edge.

PRICING

We offer two distinct engagement tiers based on your timeline and needs. A fully refundable deposit of $500 is required to begin the intake process.

  • Standard Audit: $3,500.
    10-day turnaround. Best for startups with pressing GTM issues, this is a deep-dive audit designed for strategic planning.

  • Expedited Audit: $4,250.
    48-hour turnaround. Best for startups with high-urgency situations requiring immediate triage and a rapid-fire playbook.

OUTCOMES

Satisfaction is guaranteed. Your deposit and fee are 100% refundable if you are not 100% satisfied with the outcomes delivered.

Custom Solutions for Immediate GTM Needs

Start Your Project
Let's discuss how I can help solve your immediate GTM needs through a custom, monthly engagement.

I typically engage with software founders and teams with a minimum investment of $4,000 per month. All engagements are customized to the problem at hand and the expected outcomes.

DELIVERABLES

Deliverables are customized to your specific needs, but often include:

  • The direct implementation of technical solutions.

  • Strategy development for breakthrough organization-wide solutions.

  • Empowered, aligned teammates capable of tackling similar problems going forward.

FORMATS

Every engagement starts with a quick phone call to discuss your specific needs. From there, we determine the best format for accomplishing the job, which can include a combination of:

  • One-on-one sessions.

  • Facilitated group sessions.

  • Full organization audits (of technology and capabilities).

  • Software/tool development.

  • Ongoing technical support, or something else entirely.

Case Studies: B2B SaaS, eCommerce, AI SaaS

PRICING

Every engagement starts with a quick discovery call to discuss your specific needs. We will discuss pricing during the call, with a typical minimum investment of $4,000/month.

FEEDBACK FORM

Help me iterate and improve by giving me honest, anonymous feedback.

Go-to-market engines used to be magical. Now, they’re standard.

Engineer a Best-in-Class
Go-to-Market System

Get answers, templates, and engineering support to accelerate your team's GTM success. Best suited for startups with immediate needs.

Deliverables include:

  • Direct implementation of GTM workflows (in Clay, Apollo, n8n, or tools of choice)

  • Strategy development for breakthrough organization-wide GTM

  • Empowered, aligned teammates capable of tackling similar problems going forward

THANK YOU!

Your request has been received.

Last Updated: July 20, 2025

This Privacy Policy describes how Max Stern ("I," "me," or "my") collects, uses, and protects your information when you visit and interact with my personal website, mbstern.com.I am committed to protecting your privacy and handling your data in a transparent manner.1. Information I Collect
I collect information to provide and improve my services to you.Information You Provide Directly:When you fill out a contact form, schedule a meeting, or send an email, you may provide personal information such as your name, email address, phone number, company name, and details about your business needs.Information Collected Automatically:Like most websites, my site may collect certain non-personally identifiable information automatically, such as your IP address, browser type, operating system, referring URLs, and pages viewed. This data helps me understand website traffic and improve the site experience. This is typically done through standard web analytics tools (e.g., Carrd's built-in analytics).2. How I Use Your Information
I use the information I collect for the following purposes:To respond to your inquiries and provide the information or services you request.To schedule and conduct meetings or workshops.To deliver consulting and engineering services.To improve my website and services.To communicate with you about updates or relevant offerings, where you have expressed interest.3. Sharing Your Information
I do not sell, trade, or otherwise transfer your personally identifiable information to outside parties.Your information may be shared with trusted third parties who assist me in operating my website, conducting my business, or serving you, provided those parties agree to keep this information confidential (e.g., scheduling platforms like Calendly). I may also release your information when I believe release is appropriate to comply with the law, enforce my site policies, or protect my or others' rights, property, or safety.4. Data Security
I implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure.5. Your Choices and Rights
You have the right to request access to the personal information I hold about you, or to request that your personal information be corrected or deleted. If you wish to exercise these rights, please contact me using the details below.6. Changes to This Privacy Policy
I may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. You are encouraged to review this Privacy Policy periodically for any changes.7. Contact Me
If you have any questions regarding this Privacy Policy, you may contact me using the following information:Max Stern
Email: [email protected]

Last Updated: July 20, 2025

These Terms of Service ("Terms") govern your access to and use of my personal website, mbstern.com, and any services I offer. By accessing or using the website, you agree to be bound by these Terms. If you do not agree with any part of these Terms, you must not use the website.1. Acceptance of Terms
By using this website, you confirm that you are at least 18 years of age and agree to comply with these Terms and all applicable laws and regulations.2. Services Offered
I provide consulting and engineering services related to Go-to-Market (GTM) strategy, AI, automation, and RevOps for B2B SaaS companies. Details of these services are outlined on the website. Engagement for specific services will be subject to a separate written agreement.3. User Responsibilities
You agree to use this website only for lawful purposes and in a way that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the website. You must not misuse the website by knowingly introducing viruses, trojans, worms, or other malicious or technologically harmful material.4. Intellectual Property
All content on this website, including text, graphics, logos, and images, is my property or the property of my licensors and is protected by intellectual property laws. You may not reproduce, distribute, modify, or create derivative works of any content without my express written permission.5. Disclaimers
This website and its content are provided "as is" without any warranties, express or implied. I do not guarantee the accuracy, completeness, or usefulness of any information on the site. Your use of the website is at your sole risk.6. Limitation of Liability
To the fullest extent permitted by law, I shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising out of your access to, use of, or inability to use this website or any services offered.7. Governing Law
These Terms shall be governed by and construed in accordance with the laws of [Your State/Country, e.g., North Carolina, USA], without regard to its conflict of law principles.8. Changes to Terms
I reserve the right to modify these Terms at any time. Any changes will be effective immediately upon posting on this page. Your continued use of the website after any such changes constitutes your acceptance of the new Terms.9. Contact Information
If you have any questions about these Terms of Service, please contact me:Max Stern
Email: [email protected]